If you spend any time on LinkedIn, you know it’s a hub for industry-based conversations. Viewers can move the image to see the product from different angles, then click the CTA button to purchase it on the brand’s website. Lastly, product explorer ads offer a three-dimensional look at a certain product. These thumbnail images are clickable and can also lead to landing page URLs. (The highlighted words are clickable and lead to specific landing pages.) Collection ads feature a static main or “hero” image with five smaller images underneath that users can scroll through. Interactive text ads feature font styles that are larger and bolder, with up to three words highlighted. Even if your brand doesn’t have access to the new types just yet, all users should be able to see these ad formats in their feeds. In spring 2022, Twitter began testing three new ad formats: interactive text, collection and product explorer. The video’s motion catches viewers’ attention so your creative and messaging copy can do the work of engaging the viewer so they’ll want to learn more. Videos not only continue to rise in popularity in the world of digital marketing, but these ad types stand out in particular on the Pinterest feed. The platform currently offers five ad format types: static, video, shopping, carousel and collections. With that in mind, it’s easy to see why Pinterest ads are worth a closer look. With its highly engaged audience of devoted users and visual-centric design, Pinterest’s ad options offer visibility to customers who are often searching for inspiration and ready to make a purchase. To make your ads blend in as well as possible on Instagram, consider images that are well-lit, feature models that fall in line with your target demo, and include real-life environments rather than a black or white backdrop. These ads appear both in-feed and on the popular “Explore” page. Instagram Shop ads can feature product tags where users can view more info about a product and buy it instantly without toggling away from the app. Then, in August 2021, the Instagram Shop tab introduced ad options to offer a more seamless in-app experience, where users could discover and shop from brands all in one place. In May 2020, Instagram and Meta (née Facebook) launched Shops, a type of virtual e-commerce storefront, to help more businesses move operations online amid the pandemic.

Pinterest ad types